CUSTOMER AWARENESS ON PRODUCT AT AIRTEL

Abstract

The motivating factor behind this paper is to determine how popular Airtel's goods are among consumers in the competitive telecoms sector. The purpose of this research is to look at how various marketing strategies, such as digital ads and promotions, effect customer knowledge and awareness. This research employs questionnaires and interviews to determine which factors influence consumer awareness of product or service offerings. Such elements include brand visibility and supplemental offerings. According to the research's findings, consumers with a higher level of product awareness are more likely to use effective marketing strategies. The importance of customer interaction in instilling trust and loyalty in the Airtel brand is emphasized throughout the presentation. If the telecom firm uses the research's findings to its advantage, they can improve their marketing and customer service initiatives.