CUSTOMER PERCEPTION ON FOOD ONLINE DELIVERY AT SWIGGY

Authors

  • Mrs N RAJANI Author
  • SHAIK VAHEEDUN Author

Keywords:

Customer Satisfaction, Service Quality, Delivery Time, Pricing and Discounts, App Usability, Food Quality

Abstract

This study looks into consumers' impressions of online food delivery services, with a specific focus on Swiggy. As demand for convenient meal options grows, it is critical for service providers to understand consumer attitude. The analysis identifies key characteristics that influence consumer happiness, such as service timeliness, food quality, and user experience. According to the research, a considerable proportion of the population perceives Swiggy to be both user-friendly and reliable. Furthermore, the studies show that using cutting-edge technology considerably increases consumer involvement. Finally, this analysis gives significant information that may be used to improve service offerings and suit consumer preferences in the highly competitive meal delivery business. Furthermore, recommendations are made for further research into changing customer behaviors.

Downloads

Download data is not yet available.

Author Biographies

  • Mrs N RAJANI

    Associate Professor, Department of MBA, VISWAM ENGINEERING COLLEGE (Autonomous), ANGALLU, MADANAPALLE, AP.

  • SHAIK VAHEEDUN

    MBA Student, Department of MBA, VISWAM ENGINEERING COLLEGE (Autonomous), ANGALLU, MADANAPALLE, AP.

Downloads

Published

2026-04-07

Issue

Vol. 2 No. 1 (2026): Volume 2, Issue 1, January-March, 2026

Section

Articles

License

Copyright (c) 2026 Journal of Science and Technology Excellence

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

All articles published in the Journal of Engineering Excellence (JEE) are licensed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0).

Under this license, authors retain full copyright of their work while granting permission for anyone to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or author — provided that the original work is properly cited.

This open-access license ensures maximum dissemination and impact of the published research by allowing free and immediate access to scholarly work.

For more details, please refer to the official license page:
???? https://creativecommons.org/licenses/by/4.0/