STRESS MANAGEMENT APPROACHES FOR WORKFORCE RETENTION AT HERO MOTOCORP

Abstract

Employee stress has become a serious problem in large industrial firms, harming productivity, job happiness, and long-term employee retention. This paper looks at the stress management tactics used by Hero MotoCorp, India's leading two-wheeler manufacturer, and evaluates their effectiveness in improving organizational stability and employee well-being. The report examines major workplace stressors such as production limits, shift patterns, ergonomic issues, and technology improvements using a descriptive research design and secondary data. The paper focuses on Hero MotoCorp's activities, which include employee assistance programs (EAPs), career counseling, wellness sessions, skill enhancement training, safety enhancements, and collaborative work culture practices. The findings show that systematic stress management frameworks can reduce fatigue, enhance motivation, and retain more employees by creating a good and exciting work environment. According to the survey, for the automotive industry to function smoothly and have a devoted workforce, consistent investments in employee well-being, good communication, and employee-involved HR policies are required.