RETAIL MARKETING AT RELIANCE SMART

Authors

  • Dr G L MEENA Author
  • AVULA GANESH Author

Keywords:

Retail strategy, Consumer behavior, Merchandising, Pricing strategy, Sales promotion, Customer experience

Abstract

consumer preferences and behavior. The findings demonstrate the necessity of putting the consumer first in order to increase brand loyalty and revenue. This positions Reliance Smart as a market leader in the competitive retail sector. Reliance Smart is at the forefront of the continuously changing retail marketing landscape. This essay looks into Reliance Smart's innovative marketing techniques, which include personalized marketing campaigns, loyalty programs, and an omnichannel approach. Reliance Smart efficiently targets a wide range of customer segments by leveraging technology and consumer data. This improves the purchase experience while increasing market share. The paper demonstrates how Reliance Smart effectively solves issues in a dynamic business by emphasizing the value of adaptation and reactivity in retail marketing.

Downloads

Download data is not yet available.

Author Biographies

  • Dr G L MEENA

    Professor & HOD,Department of MBA, VISWAM ENGINEERING COLLEGE (Autonomous), ANGALLU, MADANAPALLE, AP.

  • AVULA GANESH

    MBA Student, Department of MBA, VISWAM ENGINEERING COLLEGE (Autonomous), ANGALLU, MADANAPALLE, AP.

Downloads

Published

2026-04-07

Issue

Vol. 2 No. 1 (2026): Volume 2, Issue 1, January-March, 2026

Section

Articles

License

Copyright (c) 2026 Journal of Science and Technology Excellence

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

All articles published in the Journal of Engineering Excellence (JEE) are licensed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0).

Under this license, authors retain full copyright of their work while granting permission for anyone to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or author — provided that the original work is properly cited.

This open-access license ensures maximum dissemination and impact of the published research by allowing free and immediate access to scholarly work.

For more details, please refer to the official license page:
???? https://creativecommons.org/licenses/by/4.0/